We exist to elevate your business
Our Mission
Our mission is to build innovative software that helps broker businesses elevate their business . We provide tools to gain a full bird's-eye view of customers, shifting the focus from leads to nurturing actual customer relationships.
Using technology, we empower brokers to deliver outstanding client service and achieve sustained growth .
We are committed to driving innovation and evolution to meet the industry's ever-changing needs.
Our Values
At its core, Lend’s main values centre around providing market leading technology that is affordable and accessible to multiple cohorts of users.
Since inception, Lend has processed billions of dollars in applications for both commercial and consumer clients, processed hundreds of thousands of applications for its commercial and consumer broker CRM users, as well as enabling over 1000 mortgage brokers to diversify their businesses by utilising Lend’s product matching capabilities.
Our story
Lend was founded in 2016 by a team of finance and lending experts, data scientists, machine learning engineers and technologists dedicated to creating a seamless, efficient and fast experience for Australian consumers, business owners and finance brokers.
Lend's vision was to create an ecosystem where clients, brokers, aggregators, and financiers could coexist and gain better financial outcomes for clients. Since launching in 2018, Lend has evolved with features like AI, analytics, LendScore™ and an end-to-end consumer finance quote and submission workflow, making it the only end-to-end platform for Australian brokers and their clients.
2016
Incorporation
Originally a lead generation platform, we quickly moved to lender API integration and then automated lender updates to clients , creating a total feedback loop.
2017
Foundations
Developed an advanced matching engine to filter and route leads to lenders based on leads profile; integrated with data sources for real-time credit assessments ; and built a proprietary bank statement analysis tool to enhance eligibility assessments, improving accuracy and reducing manual processing time.
2018
Launch
Launched Lend as a standalone platform, offering tools to optimise lead management , manage loan applications , and drive end-to-end borrower interactions .
2019
LendScore™
Developed LendScore™ , a predictive algorithm designed to assess the likelihood of a loan being funded. This feature empowered brokers with data-driven insights, improving decision-making and outcomes.
2020–2024
Expansion
Transformed to a full CRM managing the full client journey, introducing microservices and serverless architecture for scalability and flexibility, and expanded with features like new loan products , advanced API integrations , marketing tools , automations , compliance modules , and enhanced matching engines .
The Lend team
We're a team of finance and lending experts, data scientists, engineers and account managers.
Leadership
Bill Baker2
Chief Executive Office and Co-Founder
Bill Baker is the CEO and Co-Founder of Lend. He also co-founded Carloans.com.au and Fleet Choice, contributing significantly to automotive financing in Australia. With senior roles at GE Commercial, Eclipx, AutoGroup, BTR Nylex, and Austrim, Bill's expertise spans finance, leasing, manufacturing, and technology.
Phil Druce
Chief Operations Officer
Phil Druce leads the company’s technology and operations. With 20 years of experience in technology businesses, Phil has consistently driven growth through strategic planning and execution. Since 2016, he has been dedicated to creating technology-driven products and services at Lend, optimising processes, and delivering outstanding client experiences.
Andrew Beckett
Head of Broker and Third Party Distribution
Andrew Beckett is a finance executive with extensive Fintech expertise. As Head of Broker and Third Party Distribution at Lend, he fostered key partnerships, including COG aggregation and CAFBA. With prior sales roles in various fintech and finance companies, Andrew has been instrumental in transforming Australia's financial market, shaping new lending practices in the commercial lending space. 222
Hinzan
Software Engineer
Hinzan is a software engineer with over 10 years of experience in developing scalable applications and holds a Master's in Computer Science from Swinburne University.
Development
Hinzan
Software Engineer
Hinzan is a software engineer with over 10 years of experience in developing scalable applications and holds a Master's in Computer Science from Swinburne University.
Sales Support
Hinzan
Software Engineer
Hinzan is a software engineer with over 10 years of experience in developing scalable applications and holds a Master's in Computer Science from Swinburne University.
Operations
Hinzan
Software Engineer
Hinzan is a software engineer with over 10 years of experience in developing scalable applications and holds a Master's in Computer Science from Swinburne University.